ABOUT ANNELOES

THE COACH
BEHIND THE PLAN.

Twenty years in sport shaped the way I coach today — with structure, patience and a focus on getting stronger for the long term.

Anneloes portrait
Training
Training
Anneloes athlete
THE BEGINNING

BEFORE I BECAME
A COACH, I WAS
AN ATHLETE.

I grew up in sport. From an early age, training wasn't something I did — it was part of who I was. I spent my formative years competing, learning what it meant to show up consistently, to push through plateaus, and to respect the process.

I competed for over a decade, and that experience taught me discipline in a way nothing else could. You learn quickly that talent only takes you so far. The rest is structure, patience, and the willingness to do the unglamorous work.

When my competitive years ended, strength training became my anchor. I fell in love with the barbell — not for aesthetics, but for what it represented: measurable progress, resilience, and a quiet confidence that carries into every area of life.

Transitioning from athlete to coach wasn't a straight line. It started with friends asking for help, then their friends, and eventually women across the country who wanted the same thing: a plan that respected their life while still pushing them forward.

I coach women because I've seen what happens when training stops being punishment and starts being empowerment. Strength changes more than your body — it changes how you move through the world.

ATHLETECOMPETITORCOACHONLINE COACH
01

THE ATHLETE

Learning discipline, consistency and performance through sport.

02

THE COMPETITOR

Understanding what structured training actually requires.

03

THE COACH

Learning that every athlete needs a different approach.

04

ONLINE COACHING

Helping women train intelligently wherever they are in the United States.

TRAINING HARD
ISN'T ALWAYS
TRAINING WELL.

Training
Recovery
Rebuilding

For years, I thought more was always better. More sessions, more intensity, more weight. And for a while, it worked. Until it didn't.

A significant injury forced me to stop. Not for a week or two — for months. It was the first time in my life I couldn't out-train a problem. I had to learn patience. I had to learn that recovery isn't weakness; it's part of the work.

Rebuilding taught me more about coaching than any certification ever could. I learned to listen to my body, to respect progression, and to trust that consistent, intelligent training beats reckless effort every single time.

That experience changed my approach. Today, I don't coach women to train harder. I coach them to train smarter — to build strength that lasts, to move well, and to create a body that supports their life instead of limiting it.

WHAT I BELIEVE
ABOUT COACHING.

01

STRUCTURE OVER CHAOS

You should always know what you're training and why.

02

STRENGTH IS THE FOUNDATION

Build a body capable of doing more.

03

FOOD IS FUEL

Nutrition should support performance, not punish you.

04

RECOVERY IS TRAINING

Progress happens when your body has time to adapt.

A LITTLE MORE
ABOUT THE PERSON
BEHIND THE PROGRAM.

CURRENT OBSESSION
CURRENT OBSESSION

Getting stronger without adding more training days.

FAVOURITE SESSION
FAVOURITE SESSION

Lower body strength.

COACHING RULE
COACHING RULE

Never sacrifice consistency for perfection.

MORNING ROUTINE
MORNING ROUTINE

Coffee, then movement. Always in that order.

FUEL
FUEL

Simple, satisfying meals that support training.

OUTDOORS
OUTDOORS

Long walks, fresh air, and time away from screens.

HYROX
HYROX

The race that reminded me why I love to compete.

OFF THE CLOCK
OFF THE CLOCK

Reading, cooking, and quality time with people I love.

0+YEARS IN SPORT
0+CLIENTS COACHED
EREPSLEVEL 4 CERTIFIED
SPORTSNUTRITION QUALIFIED

Qualifications matter — they provide the foundation and ensure safety. But real coaching experience is what turns knowledge into results. I've spent two decades learning how to apply principles to real life, and that's what I bring to every client.

YOU DON'T GET
A TEMPLATE.
YOU GET A PLAN.

01

LISTEN

Understand your goals, schedule and history.

02

BUILD

Create training and nutrition around your actual life.

03

COACH

Weekly check-ins, feedback and adjustments.

04

ADAPT

Your plan changes as your body and goals change.

Coaching
Training
Lifestyle

QUESTIONS,
ANSWERED.

Online coaching is for women who want structure, accountability, and a plan tailored to their life. Whether you're new to strength training or a seasoned athlete, the approach adapts to where you are right now.

Not at all. Every plan starts with a thorough assessment. If you've never touched a barbell, we build from the ground up. If you're experienced, we refine and progress.

Yes. Programs are designed around your available equipment—whether that's a full gym, a home setup, or minimal gear. The goal is to make training fit your life, not the other way around.

No. HYROX-specific training is an option, not a requirement. Many clients train for general strength, fat loss, or overall fitness. If HYROX interests you, we can build toward it safely.

Nutrition is approached as fuel for performance, not restriction. You'll receive practical guidance, habit-based strategies, and regular adjustments based on your progress and feedback.

You'll have weekly check-ins with video feedback, plus messaging support throughout the week. The frequency ensures you're never left guessing and always moving forward.

You'll complete a detailed onboarding questionnaire, then we'll schedule a call to discuss your goals, history, and schedule. Your first training week and nutrition plan are delivered within 48 hours.

YOUR GOALS.
YOUR LIFE.
YOUR PLAN.

If you're ready to stop guessing and start training with purpose, let's build something that fits your life.

STRONGER ISN'T
THE FINISH LINE.

It's what gives you more freedom to do the things you actually care about.

START YOUR COACHING →